ARTICLE BY Adam Jane
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Overkill X Fruition X Adidas Consortium Exchange

You’ve probably noticed that over the last couple of years the sneaker scene has been catering more and more towards a growing contingent of female ‘sneakerheads’ – for want of a better term. And it’s about time! In a scene that’s traditionally been a bit of a boys' club brands have been redirecting their energy to connect with the demand – and that’s exactly what Overkill and Fruition have done in their latest adidas Consortium Exchange.



The women’s colab features a slip-on remake of the popular Tubular Doom and an EQT Lacing. They haven’t gone over the top with sparkles and overly feminine design elements, what they’ve created are two refined styles with a sophisticated execution.

The Overkill x Fruition x adidas Consortium Exchange will be available form the collaborating stores on September 23, and then globally from September 30.

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