Travis Scott Reportedly Donating Proceeds From His Latest Nike Colab to Project HEAL
Earlier this month, Travis Scott and Nike released their first collaborative products since last November's Astroworld festival tragedy. Reactions on social media were mixed: some felt that the release of Scott's Air Max 1 and Air Trainer 1 was a long time coming, while others felt the drop was far too soon, especially with Scott still facing a massive festival-related lawsuit from almost 5,000 plaintiffs. Nevertheless, the drop on Scott's webstore went down as planned, the shoes quickly sold out, and now Scott's Cactus Jack company has announced that a donation will be made to Scott's recently-formed Project HEAL initiative in support of the release.
Per a report from ,TMZ, the donation could be up to seven figures. The famed celebrity gossip site has also reported that a source close to Scott informed them the rapper was adamant about doing the drop on his own webstore so all the proceeds could easily be funneled to Project HEAL. However, as Complex's Riley Jones pointed out, TMZ also conflated last Friday's Air Trainer 1 raffle with this past Tuesday's Air Max 1 raffle – so there is an element of speculation involved in their reporting.
An interesting side note is that the marketing and creative assets for the campaign didn't include Scott's name at all. The colab has been marketed as being between an entity called CACT.US CORP and Nike, with the copy on the SNKRS release page for the Air Max 1s referencing 'Cactus Jack' instead of Scott himself, potentially a way for the two partners to gradually and gently introduce Scott back into Nike's collaborative lexicon.
The Travis Scott x Nike Air Max 1s and Air Trainer 1s will release again via SNKRS on May 27. alongside the full CACT.US CORP x Nike apparel collection. The former is priced at $150, and the latter arrives at $160.