Nike Debut FlyEase Tech For Kids With New Dynamo Go Sneaker and 'Play Pack' Apparel
Nike's hands-free FlyEase technology is all about accessibility and ease of use. It's designed for those who want to get up and go, and since one of Nike's stated goals is to 'make play a lifestyle for kids', the, well, ease, of FlyEase is a perfect fit for the Swoosh's latest capsule of kid-centric footwear and apparel.
Created using the same insights from the disability community that spawned projects like the well-received GO FlyEase in 2021 – itself an evolution of popular products like the Air Jordan 1 FlyEase and the Air Max 90 FlyEase – the new offerings consist of a pint-sized FlyEase Dynamo Go sneaker and a 'Play Pack' collection of apparel. The Dynamo Go looks like a mashup of an Air Presto and an Air Max 270 React ENG (sans bubble) with a step-in FlyEase heel, colourful overlays and a wrapped toe to prolong its lifespan. It's fully hands-free, eliminating the need for laces – which can often be tough for kids to tie.
'Watching the wear-test videos, you see preschool-aged kids pop on the Dynamo Go, and there’s this moment of pure joy and pride, like, "I did it myself this time!"’ says Kevin Dodson, Nike's global vice president of kids footwear product. 'Anyone who's spent time with kids knows that when they can pull on their own shoes quickly and easily, it gives them confidence and a feeling of empowerment, and that gets them moving more.'
Apparel follows this same ethos, with easy-to-wear hoodies and pants that are free of zippers and buttons, making them easy for kids to get on and off. Each piece also offers one-handed functionality and secure storage so kids don't drop their valuables while ripping around. 'These innovations are relevant to any kid who just wants to pull their pants and shirts on themselves and get out the door to play quicker,' says Jermaine Younger, the senior director of Nike kids product. 'If we can make that experience easier, everybody wins.'
Take a look at the Nike FlyEase Dynamo Go and the 'Play Pack' apparel above, and expect both to hit the Nike web store in the coming weeks.