ARTICLE BY Boon Mark Souphanh
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Look Inside: Nike’s New S23NYC Studio for SNKRS App is Insane

Nike’s SNKRS app has revolutionised the way we buy and interact with sneakers, and we expect it to continue to evolve thanks to the construction of the new S23NYC Studio.

Designed to foster the app’s progression, the state-of-the-art facility – located in New York City’s South Street Seaport – houses more than 100 engineers, designers, data scientists, marketers, and more. The hardwood used in the facility has been reclaimed from Washington state, while Air Jordan 3 outsole imprints mimic MJ’s iconic free-throw line dunk strides.

According to Ron Faris, VP of Nike SNKRS, the next phase of the app is focused on prediction. With years of information from the millions of user sessions, the 65-strong SNKRS team is aiming to create a custom strategy to serve the community.

Moving forward, users can expect more unique in-app programs, unlockable rewards, and customised product offerings.

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