You got hand it to them — Nike+ SNKRS are giving us unique ways to cop sneakers.
Adopting augmented reality technology, SNKRS can now hide the opportunity to purchase certain coveted sneakers within a select image where the sneakers can only be seen and unlocked by viewing the image via the camera function on the app. The sought-after Nike SB Dunk High Pro ‘Momofuku’ is the first release to whet your appetite.
When David Chang's Fuku East Village menu is viewed through SNKRS, an interactive 3D model of the Nike SB Dunk High Pro ‘Momofuku’ will appear, allowing you purchase of the shoe while supplies last.
Confused? We’ll let Nike explain how it works:
Make sure you have the most recent version of the SNKRS app for iOS.
Go into the Behind The Design post about the Nike SB Dunk High Pro "Momofuku" in the SNKRS feed. Once inside the post, scroll down until you find the .gif of the hidden Dunk rotating above the background image. Tap this .gif to open the camera via SNKRS.
Once the camera is open, find David Chang’s Fuku East Village menu online (hint, that’s it above). Or any of the special SNKRS posters inspired by the menu that are pasted up outside all Momofuku restaurants in the US.
Hover over the menu or poster with the camera and then tap to unlock it. The shoe will instantly pop up on your screen.
If there are still pairs available, the invitation to purchase the Nike SB Dunk High Pro "Momofuku" will appear in your SNKRS Feed and Inbox.