27.02.20NewsFuture RiderPUMA
ARTICLE BY Boon
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Event Recap: Inferno Ragazzi Launch the PUMA Future Rider with Rap Star ENO

German streetwear label Inferno Ragazzi recently opened the doors of their flagship store in Hamburg to host a special launch party for the PUMA Future Rider.

A grand glow-in-the-dark gathering to celebrate the latest retro-inspired runner from the Big Cat, the event was headlined by none other than local rap superstar and PUMA ambassador ENO, who lit up proceedings with a live show featuring hits from his new album Bonität.

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Kicking off during the day, attendees were given the opportunity to score limited edition Inferno Ragazzi x PUMA custom sneakers and jackets, dressed up with DIY flags and hangtags. While not an official collaboration, the prizes were hotly contested, with winners decided via Super Mario Kart competitions. Local artist Tornschuhjette aka Henriette Wagener was on hand to help create custom Formstripes for the winner, while others patrons chose to get their creps cleaned by the team from Cleanz Shoes.

By nightfall, the event had ramped up into party mode, with ENO bringing the energy in an intimate live performance. The packed crowd was fuelled by free booze and nibbles all night – inevitably, it was going to be a big one!

Thanks Inferno Ragazzi and PUMA for hosting the jamboree! Peep our exclusive shots above.

Now ReadingEvent Recap: Inferno Ragazzi Launch the PUMA Future Rider with Rap Star ENO

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