PUMA have announced their partnership with German hip-hop superstar ENO ahead of the release of the brand new Future Rider silhouette.
The deal bolsters the Big Cat's German rapper roster, with the the 22-year-old joining Summer-Cem in the ever-growing lineup. Boasting a resume including several top-10 hits and over 800,000 albums sold, ENO features alongside the likes of Jay-Z, Selena Gomez, and the recently added J. Cole as one PUMA’s brand ambassadors.
ENO heads up PUMA’s latest campaign for the Future Rider, a sneaker embodying the brand’s retro/future renaissance. Adding to their wave of 80s-inspired drops, the Future Rider is a brand new silhouette entirely, diverging from throwback favourites we’ve seen in recent times. Borrowing elements from the performance-geared Fast Rider from the 80s, it features a multicoloured ripstop nylon upper, supported with distinctive toecaps and heel counters. Naturally, the side Formstrip intertwines effortlessly with the heritage-style panelling, while an EVA-infused midsole delivers street-stompin’ support.
The PUMA Future Rider hits select retailers like Zalando on February 22.