Material Matters: The Influence of adidas Y-3
It’s easy to let Y-3 fade into the background of the footwear landscape without quite realising the size of the imprint that Yohji Yamamoto’s designs have made on the present-day scene. The modern blend of fashion and athletics was unheard of when the Japanese designer signed with adidas in 2003, but it’s since become such a staple that we regularly take it for granted or overlook its significance entirely.