Yohji Yamamoto, born 1943, is a Japanese fashion designer based in Tokyo and Paris. A master tailor, Yamamoto is known for his avant-garde style and use of classic Japanese design aesthetics. The "Y" stands for Yohji Yamamoto, the "3" represents adidas' three signature stripes and the "-" signifies the link between the two. The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas has revolutionised the sneaker industry, creating a new category in fashion. Y-3 represents design, true craftsmanship, and the future in sportswear!