Alright peoples, this is one of those money-can’t-buy arrangements that drive you all nuts. This was the 200+ page book we made for Nike in 2014.
Our story begins in 1971, when Phil Knight and Co. release ‘The Nike’, the very first footwear to wear a Swoosh. Appropriately enough, given it’s a tournament year, ‘The Nike’ was actually a football boot. The core of the book is an in-depth study of 200 game-changing Nike shoes and football boots, illustrating how Nike’s modern football innovations such as the Magista and Mercurial Superfly have been shaped by Nike technologies developed over the past 40 years. Extensive interviews with Nike designers including Tinker Hatfield, Martin Lotti and Denis Dekovic offer an insider’s look at how these innovative projects come to fruition. Produced in true Sneaker Freaker style, the book is laden with vintage Nike advertising, rarely seen prototypes and Nike design sketches.
Lucky for you we found a few copies when we cleaned up the office recently!
Name one of the Nike shoes in the 'Genealogy of Innovation' book!