Sharing your latest pick-ups online has become engrained in contemporary sneaker culture, and as Instagram becomes the primary platform for every head to flaunt their new kicks, it has also birthed a new movement that celebrates creativity in sneaker photography as much as the shoes themselves. To reflect this, Puma has tapped some of the most distinctive digital photographers for their latest campaign for the upcoming R698 Fall/Winter 2015 collection, adding more depth to the retro runner than we’ve ever seen before! For your chance to win a R698 prize pack, Puma wants you to get in on the action, pick up your camera and take your own R698s on a journey for the most epic flick ever.

All you have to do to enter is to Instagram your own photo of you or someone wearing a pair of Puma R698s and tag #pumaxsneakerfreaker and #R698(your city) in the caption to enter. Winners will be announced online at the end of the month, good luck to all our sneaker shutterbugs!