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REEBOK PUMP20 (NORTH AMERICA)

REEBOK PUMP20 (EUROPE)

REEBOK PUMP20 (ASIA)

NEW BALANCE 850 X SNKRFRKR (SKIPPY)

NIKE AIR MAX 1 (PATTA)

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SUPRA SKYTOP II PARIS PARTY PICS

Chad Muska and the Krew clan stormed Paris last night night for the official launch of the mile-high ...

STAGES EXHIBITION @ ART BASEL MIAMI BEACH

STAGES, the traveling art exhibition hosted by Nike and Lance Armstrong in support of LIVESTRONG’S ...

PUMA AUS AND NZ - FREE SHIPPING!

Puma bring the Xmas cheer early with free shipping for all orders within Australia and New Zealand.

WINNER OF YEAR'S SUPPLY OF PUMA SNEAKERS!

With over 1000 entries hitting us to win a year's supply of Puma Sneakers we can finally announce the ...

NEW BALANCE X SNKRFRKR 'SKIPPY' PT 3 VID

We're at it again, this time with the third and final installment of our New Balance x SNKRFRKR 'Skippy' ...

THE HUNDREDS ADAM OUTLINE NEW ERA

Taking inspiration from two great Californian colleges, The Hundreds release two new Adam Bomb New Eras. ...

PUMP20 SOLEBOX (BERLIN) PARTY RECAP

As the world celebrated 20 Years of Pump, Solebox unleashed their own 'light up' version at their party ...

ADIDAS X STAR WARS SNEAK PEEK!

December is set to be a massive one for adidas with their upcoming collaboration with Star Wars!

G-Shock’s wrist snapping Shock the World Tour rumbled its way Down Under recently with an A-list of over 1000 G-heads flocking to Sydney’s vast Carriage Works arts precinct for a spectacular night celebrating the toughest timepiece in the game. Hosted by fashion guru Jonathan Pease the evening featured a very special guest appearance by the man who made it all happen, Casio engineer and pioneer of the very first G-shock, 'G-Father' Kikuo Ibe! A throng of famous TV stars, radio personalities, models and sporting identities partied down to smoking sets by Australian DMC champion DJ Dexter, Sydney girls HOOPS DJ s and Sneaker Freaker’s very own master blaster MAFIA! All in all it was quite a night… peep inside for the party pics!

PUMP20 ESPIONAGE (SYDNEY) PARTY RECAP

The global Pump20 party touched down in Sydney with Espionage pulling the curtain back to reveal their black and white patent Pumpers! It was a chilled affair with the local clientele being treated to fine tunes, even finer brews and the odd giveaway or two. Rumor has it that a couple of the Espionage Pumps may have been spied still lingering on the shelf. These collector items are rarer than gold hen's teeth so make sure you get on the line and scoop them up before they’re gone for good!

ATMOS PUMP20 INTERVIEW / TOKYO PARTY RECAP

With Pump20 celebrations rocking around the planet, Reebok Japan took things to a whole new level with a party high in the sky over Tokyo. Giant projected Pump20 images seemed to float over the dazzling cityscape below, with the star attraction being the neon-speckle stunner by Atmos. We caught up with Atmos' Sato Yuichi for a quick tour and some exclusive pics of the party. With break dancing from a posse of fluoro ninjas and an eerie gallery where each of the Pump20 kicks were shrink-wrapped in alien membrane, the Tokyo launch scored full marks. Special thanks to our honorary SF cadet Aude Boyer for her remarkable photos from the evening… check them out below!

PUMP20 LONDON PARTY RECAP

The Pump20 parade marched into London recently with the release of Size?’s mammoth Shaq-sized hoop shakers. There aren’t many who could measure up to these size twenty monsters, but that didn’t stop the thirty pairs made from flying out the door. The pumped up crowd then went to ‘Air Out’ at the swanky official Reebok after party... peep inside for complete coverage!

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