When designing their twentieth anniversary Pump KICKS/HI turned on the Hawaiian summertime vibes and created a shoe that evokes the surf, sand and sunshine of their Pacific paradise. We caught up with Chris Kam from the store to learn more about how the Pump20 project came together. We also got the good oil on Hawaiian life and how KICKS/HI has grown from their tiny island home to become a global player in the sneaker stakes.
Of all the stores participating in Reebok's Pump20 collaborative project, none have been in the game for longer than New Jersey's Packer. This family-owned company has been in shoe biz for just over 100 years and is still going strong. Having earned their stripes with Reebok way back in the 80s, their invite to the Pump party was richly deserved. Speaking of just desserts, their Pump20 creation is a long overdue signature shoe for the Human Highlight Film himself, the explosive Dominique Wilkins! We caught up with Mike Packer for the lodown on the Packer story and the buzz behind their rim-shaking release.
Korea may not be renowned as a global fashion hotspot, but as SJ Park from Kasina explains, that's all set to change. For twelve years Kasina has been the vanguard of an emergent Korean street style. Being so tantalisingly close to Tokyo means that Korea quickly inherits the hottest Harajuku trends. But now a more assured Korean identity is emerging, one with its own home-grown fashion sense and sneaker smarts. In recognition of Korea's growing street scene, Reebok enlisted Kasina to design their own Pump for their twentieth anniversary celebrations. We caught up with SJ to get an insider's guide to K-style.
Aside from being the number one store in Germany, Solebox has built an enviable reputation for creating colab sneakers. From their NB Purple Devils to their recent adidas City Series, Solebox has always raised the bar in one way or another. In the case of the Pump20 project, Hikmet Sugoer and his crew literally shined a fresh light on Pump. They inserted a widget that sits beneath the classic Pump orb on the tongue and lights up like a bright orange pumpkin at halloween. You gotta admit, for a gimmick, it’s pretty damn cool! We caught up with Hikmet to find out a little bit more about his fresh lemon butter Solebox Pumps.