Update: The New Balance Barber Shop Pack is arriving at select NB retailers globally now including Renarts.

New Balance likes to theme their packs and we love it too, there’s nothing like a good story to help round out a blog post. Here NB colour up their 580, 1600 and 999 in the candy coloured stripes of the classic barber’s pole. Yeah red, white and blue is a classic scheme, but when we saw this pack name it got us wondering, what is the deal with those magic eye tubes anyway? Just check out what Wikipedia had to say about these things…

‘The origin of the red and white barber pole is associated with the service of bloodletting and was historically a representation of bloody bandages wrapped around a pole. During medieval times, barbers performed surgery on customers, as well as tooth extractions. The original pole had a brass wash basin at the top (representing the vessel in which leeches were kept) and bottom (representing the basin that received the blood). The pole itself represents the staff that the patient gripped during the procedure to encourage blood flow.’

Hectic stuff! Stay tuned for release info on this pack and check more upcoming NB freshness in Sneaker Freaker issue 29.