It’s like an overcoat for the shoe. Kinda hides the curves though.
I think it’s a really cool idea and a good concept, but I agree, in a weird way it almost hides how cool this shoe is. I think it scared people initially but then as I started wearing it around, people were like, ‘Oh shit it looks good!’. You can rock it with the extension up a notch or put it towards the front, or mix and match the colours if you want. But yeah, it’s cool, because the first guys will get the extra flap and then it’s done, so those are the only people that will ever have it.
You mentioned before how much Supra has grown. Generally when a company gets big, the pressure to conform means you see less risks.
Yeah, bigger numbers means bigger mistakes. Some ideas that we did in the past to try whatever the heck we wanted could have been thousands of dollars, but now it gets up to millions of dollars if you make a mistake. That’s where it gets scary and there’s more pressure, because more people are depending on that shoe to perform. Especially with the Skytop, because it’s one of the main franchises within Supra.
When it comes to creating a shoe that we all think is cool, it has to sell through too. If you’re going to sit at home and draw a picture, you’re not going to think about anything, you’re just going to draw a picture but as soon as someone goes, ‘I like that picture you drew, can you draw me one like this?’, you end up thinking about how to start, what to do, is it going to be right, you know what I mean?