With the new Nike x Liberty Running Collection in store now, the two iconic companies have marked the occasion with a new retail display at Liberty’s Regent Street store. Comprising windows, the atrium and a pop-up retail space, the display by Hotel (who also put together Nike’s Make It Count Exhibition) plays on the lightweight element of the sneakers with floating balloons, while juxtaposing Liberty’s heritage with Nike’s innovation. See it all now at Regent Street, London, or get the full story on the sneakers at Nike Inc.