News Flash

View All

STREETFEST LONDON PHOTO RECAP

adidas Originals sponsored London's Streetfest, and we've got recap pics from the very colourful event. ...

More

FREEHAND PROFIT AIR JORDAN 4 GAS MASK

Master mask crafter Freehand Profit puts the Air Jordan 4 under the blade for his newest creation.

More

STUSSY SUMMER 8 BALL MINI LOOKBOOK

Stussy resurrects a classic with a modern edge. Look inside for the Summer 2013 '8 Ball' Lookbook.

More

SF HANGS OUT ON HONG KONG'S SNEAKER STREET

When we get a second to chill on a business trip, you know we're gonna go sneaker shopping!

More

ACTION BRONSON EXPLAINS HIS NB LOVE AFFAIR

Action Bronson loves the NB, and he told Acclaim magazine why when he popped by SF HQ.

More

NIKE PRESENTS: FEDERER VS FLY

Roger Federer gets his game face on with Nike waging a backhand war of a new kind.

More

ISSUE 27 OF SNEAKER FREAKER ABOUT TO DROP!

Sneaker Freaker Issue 27 is finally ready to drop... check the first image of the cover right here!

More

HYPEBEAST x PUMA 'THE DIM SUM PROJECT' LAUNCH RECAP

It got damn hot and steamy at the Puma x Hypebeast 'Dim Sum Project' launch in Hong Kong. Peep the party ...

More

Articles

Published: Mar 10th, 2009

ADIDAS HOUSE PARTY - SYDNEY

Adidas continue their 60 Years celebration, this time the Trefoil stopped off at Australia’s party capital Sydney. Decking out a warehouse in the middle of nowhere was a genius move, eliminating noise complaints from restless locals and adding a mysterious edge to proceedings. Pity getting a cab home was harder than spotting a Straighty-180 on Oxford St (Mardi Gras was the next day). Those issues were quickly forgotten with a bottomless pit of cocktails, copious rounds of pizza and bangin’ noise courtesy of a rotating roster of Sydney DJs. We missed the skate ramp at the end of the warehouse maze, but with party photographer Cobrasnake in the house, we could count on the Ron Jeremy of photography to capture the seedier side of the night. Check his shots here. A killer night, proven by murderous hangovers and a slightly hazy memory. We will let the party shots below speak for themselves. Big up to adidas Australia and Vice for having Sneaker Freaker on lock. All hail the Three Stripes.

ADIDAS HOUSE PARTY - SYDNEY