Behind the Concept: Afew x New Balance 'Craftsmanship' ...video
Nike's 'The Tattoo' ad Features a Young, CGI LeBron James
Nike's new ad shows a young LeBron heading into a tattoo parlour and requesting some 'Chosen 1' ink. The King's fans will recognise the design as LeBron's present-day back tatt. For those not in the know, LeBron got the tattoo after Sports Illustrated deemed him 'The Chosen One' on the cover of their February 2002 issue.