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Nike's 'Choose Go' Campaign Keeps the Earth Spinning

Nike Choose Go Epic React Kobe BryantNike Choose Go Epic React Kobe Bryant

If the earth stops spinning (perhaps in protest of our mistreatment of it?), we're pretty screwed. Thankfully, there's almost a zero per cent chance of that happening in the next few billion years, but the imaginative minds at Nike have come up with a solution, just in case.

Their new 'Choose Go' campaign tackles the doomsday conundrum and offers an ingenious solution: it involves a whole lot of React and a star-studded roster of volunteers such as Kobe Bryant and Kevin Hart.

The Swoosh's new tech is making waves around the world - snap up your   now through stockists globally.

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