New Balance Runs in the Family

Bumping Jaden's new song 'I',  have dropped a new campaign video dubbed 'Runs in the Family' featuring some of the most iconic members of the NB fam – including Kawhi Leonard, Jaden Smith, Sydney McLaughlin, Jamie Foy and Francisco Lindor. They aim to highlight those who live independently and break down boundaries for others. Throughout July, New Balance will be focusing on each individual's story, and pushing their new .

Take a look at the vid and expect exciting things from New Balance in the next few months!