This is the story of Air Jordan 1, the shoe that tapped a cultural nerve deep inside a generation, unlocked the voice of so many voiceless, and transcended sports to become a global phenomenon.
Beyond the shoe’s iconic image, and deeper than the legend of its namesake – Michael Jordan – UNBANNED: The Legend of the Air Jordan 1 explores AJ1’s role in giving birth to sneaker culture, re-shaping the game of basketball, and the very identity of the NBA. It revolutionised the business of the professional athlete as a brand, and radically disrupted a generation to define our modern global culture on and off the court.
New Balance’s $1 million ‘intern’ Darius Bazley has designed his own colourway of the 997, coming through with a patriotic red, white and blue take that celebrates ‘creativity and individuality’. Highsnobiety headed to NB HQ to capture the shoe’s creation.
Darius Bazley Goes Behind the Scenes with His 'Intern' ...
Earlier this month we saw that Kish Kash, alongside Mutha and Brixton Soup Kitchen, was pushing us sneakerheads to get more involved with the community by turning Air Max Day into SpAir Max Day. Instead of just stunting in our finest pair on Nike's special day, Kish Kash encouraged us to donate our unused Maxes to those who are less fortunate. While 300 pairs were donated, they will not be totally satisfied until they reach 1000 gifted pairs.
Take a look at the process above, and stay tuned to the SpAir Max day IG for more info on how to get involved!