Nike want you to fight for your place on the podium.
For over 100 years, New Balance has been making shoes in the USA. This film was shot in the Lawrence factory, just out of Boston. Over 35 workers are involved in making each pair of the 990v4.
NB990v4: Made in America
True to the name, adidas has yet again re-envisioned ‘Original is never finished’. Now with the help of a new set of creators (Kendall Jenner, James Harden, 21 Savage, Young Thug, and Playboi Carti), and a new take on the iconic Frank Sinatra track, they recreate their original film to prove that #ORIGINALis never finished.
When something is pushed far enough, it becomes original again.
adidas Originals – ORIGINAL is never finished 3
There are levels to skateboarding. Few sit comfortably at the top. Shane O'Neill is one of those few. Check out his recent film with Nike SB.
Nike SB x Shane O'Neill
The Sneakersnstuff x adidas EQT Materials Pack will be available from August 26 at all SNS locations, as well as online.
Sneakersnstuff X adidas EQT Materials Pack
Nike CEO Mark Parker announces the launch of the limited-edition Nike Mag. Complete with individually responsive "power laces", first imagined nearly 30 years ago, this technology is destined to alter the course of sport.