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adidas Goes to India to Explain the Holi Festival
Pharrell's colourful Holi pack is set to drop on March 2, and in the lead-up adidas headed to India to explain what makes the release special. In the clip, locals wax lyrical about the festival, offering musing on its themes of love, friendship, happiness, connection and unity.
The pack will release in India during the 'festival of colours.' Statesiders will have to wait until the sneakers hit adidas online on March 16.