NB997 Book
Produced for New Balance by Sneaker Freaker in early 2019, this lavishly designed 140-page hardcover book maps out the 997’s origins as part of the 99x series of runners. From the OG release in 1990 through to the 997’s unexpected comeback in 2014 – and every detour along the way – this is an exhaustive look at the history of the ultimate cult classic. Extended interviews with Steven Smith, Poggy, Ronnie Fieg and Deon Point add layers of cultural depth to the 997’s quirky narrative.
New Balance Unleashes the Beast with the Made in USA 997 'Bison' Pack
01.03.19New Balance Releases
Made with Pride: Period Correct's Bryan Calvero on 997 Numerology
31.01.19New BalanceFeatures,
The Collectors: The Biggest New Balance 997 Nuts on the Planet
26.01.19New BalanceFeatures
Thrill of the Hunt: Matt Kyte is the Ultimate New Balance 997 Nerd
22.01.19New BalanceFeatures
Originator: Steven Smith Talks Designing the New Balance 997
11.01.19New BalanceFeatures