NB997 Book

Produced for New Balance by Sneaker Freaker in early 2019, this lavishly designed 140-page hardcover book maps out the 997’s origins as part of the 99x series of runners. From the OG release in 1990 through to the 997’s unexpected comeback in 2014 – and every detour along the way – this is an exhaustive look at the history of the ultimate cult classic. Extended interviews with Steven Smith, Poggy, Ronnie Fieg and Deon Point add layers of cultural depth to the 997’s quirky narrative.