Daytona DMX

Daytona Og

New millenniums demand a fresh approach, and the streamlined physique of the Daytona DMX runner was right on the cutting edge of high performance sport style. Alternating panels of mesh and synthetic leather delivered a fluid vision of swoopy speed and organic movement. Though it arrived in an era of maximal design, the Daytona’s colour palette was restrained, comprising shades of cool grey and white streaks alongside delicate logo pops of primary colour. Reflective accents and low-key branding added an extra dimension to the Daytona DMX’s enigmatic charisma.