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The Weeknd Announces Release Of First PUMA Shoe

Date: July 26 2017

By: Rob Marfell

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When The Weeknd joined PUMA at the end of 2016, it begged an important question: will he get his own shoe, or will he just be a figurehead? After seeing the artist introduce models such as the Tsugi and IGNITE LIMITLESS NETFIT, it looked like things were leaning toward the latter. That is until he announced otherwise on Twitter.

The Starboy posted a picture of him wearing the shoes at a show with the caption, ‘To my fans: the "Parallels" are finally dropping August 24th. PUMAXO... Let's GO.’ He later uploaded images of himself and the shoe but their graininess makes the sneakers hard to distinguish.

The Weeknd’s PUMA Parallel drops on August 24. Stay tuned for more updates and product shots leading up to the date.

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