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Adidas Change Is A Team Sport Superstar Campaign2
Adidas Change Is A Team Sport Header
Adidas Change Is A Team Sport Superstar Campaign1
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Watch: Jonah Hill Directs adidas Superstar 'Change Is a Team Sport' Campaign Film

Date: January 29 2020

By: Boon Mark Souphanh

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Jonah Hill has partnered with adidas Originals and their closest collaborators to unveil the new ‘Change Is a Team Sport’ campaign, which celebrates the 50th anniversary of the Superstar.

Directing and appearing in a special campaign launch film, Hill uses the one-minute vid to showcase the Three Stripes’ all-star sports and celebrity lineup – Superstars and iconic tracksuits is the uniform of choice, naturally.

Skater Jenn Soto takes up the starring role, making her way through a make-believe adidas institution, bumping into the likes of Pharrell, Nigo, Ninja, Kerwin Frost, BLACKPINK, Yara Shahidi, Anitta, Mariah Duran, Mark Gonzales, Blondey McCoy, Tyshawn Jones, Liz Cambage, Paul Pogba, Jackson Wang, Mette Towley, Tracy McGrady, Anna Isoniemi, and Hill along the way.

‘There’s no knowledge without the older generation who did it first,’ explains Hill in a press release from adidas. ‘And there’s no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.’

Look out for releases from the ‘Change Is a Team Sport’ campaign to start dropping in the coming months at adidas retailers. We’ll bring you details as they emerge.

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