Ssense just held one hell of an opening for their Montreal store. Enlisting arguably the biggest figure in sneaker culture right now, the retailer got Virgil Abloh to welcome punters to the store with customised Nikes.
Called ‘Cutting Room Floor’, the event drew hordes of Montrealers to line up in sweltering heat. But they were amply repaid. Those who got in could choose from Air Force 1s, and even a pre-release of Abloh’s Polar Opposite Air Prestos.
A teaser ‘gram posted showed a larger selection of shoes, including the new Off-White Air Max 97s, but it’s not clear if these were up for grabs.
You can see how it all unfolded by heading to Ssense Montreal’s Instagram and checking out their IG Highlight.