Chef Curry is cooking with some real spice in 2018.
After nailing a record-breaking nine three-pointers in Game 2 of the NBA finals, Steph’s Golden State Warriors went on to sweep the Cleveland Cavaliers 4-0. Under Armour will honour the shooting metronome with a pop-up VR experience in Oakland, where exclusive colourways of the Curry 4s and 5s will be available.
The Curry 5 will drop in conservative shades of copper, black and white – an nod to Curry’s habit of literally dropping coins in the hoop before college practice. For the Curry 4, Under Armour is referencing Curry’s sweet tooth with five candy-coloured kicks all featuring gold detailing.
The VR pop-up will run from June 12 at 1500 Broadway, Oakland.