Under Armour have stepped out of their comfort zone to release two bold new silhouettes for the lifestyle market. The Forge 1 Runner and Forge 1 Boot merge the brand's performance prowess with streamlined fashion-forward design. Both models feature premium suede uppers atop foot-hugging inner booties. The Runner features minimal lacing for additional support with only two sets of eyelets for adjustment, while the Boot backs up a solid lacing system with a distinctive mid-foot strap.
Unlike other major sportswear brands, Under Armour have long struggled to establish strong presence in the lucrative lifestyle market. If the Forge 1 models are any indication – particularly the Boot – Under Armour could make serious waves in the sector over the coming months.
The Under Armour Forge 1 Boot and Forge 1 Runner are available now through Under Armour and select stockists.