The basketball sector’s sales woes have been a hot topic in 2017. Jordan Brand dropped behind adidas, and industry analysts such as Matt Powell have been harping on about Nike’s ball shoes calcifying on shelves for a while now – but things might be on the up.
When the Air Maestro II High appeared on Kith’s NYFW runway recently, it dominated. Lebron's new signature was a surprise favourite too — and looking at this Zoom Flight Bonafide, it seems like the fashion tide is turning.
The Bonafide bangs in ‘Triple Black’; its bulbous, bug-eyed sole looking incontestably cool wrapped around that Flyknit bootie. Looks like days of seeing hardwood heaters in the street are far from over.