New Balance’s 99x series has cult status in America’s DMV. As the first $100 sneaker in 1982, the NB990 has street-level appeal like no other — shine that has been passed on to iterations like the NB990v4.
EAT is another DMV local making waves. Founded by Malik Jarrett, the initiative encourages people to ‘Elevate All the Time’ and function at their best. To spread the good word, he’s linked up with New Balance and Shoe City for a super-limited 990v4 collaboration done up in EAT’s red, yellow and blue. The drop will be super-limited with only 1000 pairs up for grabs, and with each being a Made in USA edition, exceptional quality is guaranteed.
Those who like their chances will be able to grab these on August 30 at 10am from Shoe City locations in Baltimore, Washington DC, and Virginia, as well as YCMC online.