PUMA continues to bolster their relationship with the music industry, this time tapping The Weeknd for a remix of The Big Cat’s iconic silhouette: the PUMA Suede. To celebrate its 50th birthday, the Suede is being transformed into a military boot typical of the Weeknd's popular XO collection.
The Suede 50 PUMA x XO will arrive in three colourways: grey, black and white, and black and gum. One notable design alteration is a replacement of the typical lacing system with minimalist strapping. The numbers ‘19’ and ‘68’ are also stamped across the silhouette’s tongue, referencing the sneaker’s year of conception.
Fans of the design (me) can track the sneaker down on August 11.