If you’ve been on the Gram in the past few months (and let’s face it, who hasn’t), you’ve undoubtedly come across at least one of Nicole McLaughlin’s wearable art-pieces. From old tennis bags and camera cases, to egg cartons and Capri Suns, Nicole sees no limits in her artistic crusade for sustainability.
Now the former Reebok graphic designer, and upcycling fashion innovator, has officially teamed up with the ’Bok to bring us a one of a kind, 17-piece collection of one-of-one upcycled apparel, footwear and accessories. Manufactured entirely from older pieces, the inspiration derives from McLaughlin’s love and desire to breathe new life into heritage products.
The Nicole McLaughlin x Reebok collection will be available from September via online raffle and through an in-store lottery at the collection launch event at Reebok Union Square in New York.