Automobile accidents are the number one killer of teens in the United States. According to an analysis by the National Highway Traffic Safety Administration, of the country's 2.2 million car accidents, 300,000 involve teen drivers and tyre issues such as worn treads or over/under inflated tyres.
To bring awareness to the issue, Michelin partnered with Vans on a limited edition Sk8-Hi and Old Skool. The models feature blue and white checkerboard uppers with yellow details, and the Michelin man's face smiling out from each square.
Apparently, the chairman and president of Michelin North America, Scott Clark, realised teens were most receptive to messages about driver safety when communicated through sneakers.
Only 100 pairs of these exclusive sneakers will be made available through Michelin’s Street Tread Contest. To enter, prove your street tread by sharing a pic that shows you know how to maintain your tyres and tag #streettreadcontest; you can also enter here.