The 'Beluga 2.0' Is Restocking this Week
Adding to the , new info from Yeezy Mafia rounds out an already turbulent week for resellers.
The leakers posted that the will be restocking a mere five days after its initial release. According to , the Beluga 2.0s are already the most accessible to date. That means resellers trying to flip these will find it even harder to make a profit.
Unlike KAWS’ efforts, this isn’t likely to be giving resellers the middle finger. As adidas VP Jon Wexler , the brand is trying to reshape the way consumers view hype product.
‘We’re trying to do our best to retrain the community so that maybe accessibility could be the new hype. To the point that maybe kids are open-minded enough to say, “I don’t have to buy into this mind-set of hard launch after hard launch."'
A change in ethos could be driving these restocks, or it could be something less intentional. An by StockX offers one of the best breakdowns of adidas’ restock habits and concludes that, for the most part, they don’t know what they’re doing.
Regardless, keep an eye out for the Beluga 2.0s to reappear on November 30.
Read our Technological History of Yeezys .