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Adidas Yeezy Boost 350 V2 Beluga 2 0 Release Price 1
Adidas Yeezy Boost 350 V2 Beluga 2 0 Release Price 5
Adidas Yeezy Boost 350 V2 Beluga 2 0 Release Price 4
Adidas Yeezy Boost 350 V2 Beluga 2 0 Release Price 2
sneakers

The 'Beluga 2.0' Is Restocking this Week

Date: November 30 2017

By: Rob Marfell

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Adding to the KAWS hostilities, new info from Yeezy Mafia rounds out an already turbulent week for resellers.

The leakers posted that the ‘Beluga 2.0’ Yeezy BOOST 350 V2 will be restocking a mere five days after its initial release. According to recent rankings, the Beluga 2.0s are already the most accessible Yeezys to date. That means resellers trying to flip these will find it even harder to make a profit.

Unlike KAWS’ efforts, this isn’t likely to be adidas giving resellers the middle finger. As adidas VP Jon Wexler said in March, the brand is trying to reshape the way consumers view hype product.

‘We’re trying to do our best to retrain the community so that maybe accessibility could be the new hype. To the point that maybe kids are open-minded enough to say, “I don’t have to buy into this mind-set of hard launch after hard launch."'

A change in ethos could be driving these restocks, or it could be something less intentional. An in-depth article by StockX offers one of the best breakdowns of adidas’ restock habits and concludes that, for the most part, they don’t know what they’re doing.

Regardless, keep an eye out for the Beluga 2.0s to reappear on adidas.com November 30. 

Read our Technological History of Yeezys here.

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