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The Air Jordan 3 Gets a Huge Upgrade

Date: January 29 2018

By: Rob Marfell

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One of Jordan Brand’s most iconic models just got slammed into the future with a tech update.

Released in 1988, the Air Jordan 3 was the first of its kind to feature the Jumpman logo. And, with this year marking its 30th anniversary, Jordan Brand rebuilt it with Flyknit to help it keep up. 

Combined with the spectre green outsole, the anthracite knit gives this Jay a KAWS feel. It’s a worthy partner to the ‘Black Cement’ release and will drop on March 18 in the lead-up to Air Max Day.

To see where this upgrade fits in with Jordan Brand's technological history, read our break-down of the brand here.

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