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Look Inside Arthur Huangs Nikelab Air Max 1 Royal Box Pop Up Feature
Look Inside Arthur Huangs Nikelab Air Max 1 Royal Box Pop Up 8
Look Inside Arthur Huangs Nikelab Air Max 1 Royal Box Pop Up 6
Look Inside Arthur Huangs Nikelab Air Max 1 Royal Box Pop Up 5
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Look Inside Arthur Huangs Nikelab Air Max 1 Royal Box Pop Up 1
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Take A Look Inside Nike Vision-Air Arthur Huang's Imaginative Sneaker Installation

Date: March 23 2017

By: Rob Marfell

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Already poised to be a memorable Air Max Day release, Arthur Huang’s eco-friendly Nike Air Max 1 Ultra 2.0 colab is now being displayed in an imaginative installation. Huang teamed up with retailer Invincible for the event (which will also serve as a pop-up launch for the shoe) and has decked the space out in stacked plastic boxes. At first take it’s an odd move for an environmentally conscious release, but Huang has ensured that the boxes are made from a single process polypropylene that’s easy on Mother Nature. He’s also designed the boxes to be stackable to encourage consumers to find purpose for them when the shoes are gone.

The Arthur Huang x NikeLab Air Max 1 Ultra 2.0 will be available on March 23 from Invincible, and then from select Nike accounts on March 26.

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