Tenured music producer and recent Harvard business School graduate Swizz Beatz has released a new sneaker with Reebok. Centred around the ‘disruptive kind’, Beatz’s DMX Series 2000 is a retrofuturistic runner with a neoprene sock fit and bulbous sole. It’s a bold look, but it’s already proving popular.
The first flagrant ‘Royal Orchid/California Blue’ DMX dropped in the weekend and sold out promptly. The second comes decidedly more relaxed in ‘Mars Dust/Chalk’ and will drop this week.
See calendar below for details.