Spike Lee has revealed he will be releasing an ‘extremely limited’ Air Jordan 1 this weekend. The Jay in question commemorates Lee’s character Mars Blackmon, who he played in his first feature film, She’s Gotta Have it, and who famously stated, ‘It’s gotta be the shoes’ in a later Jordan commercial.
Detailing comes by way of a ‘1/3’ on the tongue, a reference to Mars competing as one of three love interests in the film. The character's face – iconic for its Brooklyn cycling cap and glasses – keeps an eye on things from its position on the heel. The shoes will come with She’s Gotta Have it merch, and – amazingly – Lee is even going to whip out a silver sharpie and number each pair. This is the stuff of Jordan-release legend, so if you’re a Jay fan but can’t be there on the day, now’s a good time to start calling in favours.
8 AM Friday – 6/16/17 We Will Release Da MARS BLACKMON AIR JORDAN 1 PACK At Da World Headquarters Of 40 Acres And A Mule. 75 S Elliott Place, Fort Green In Da Republic Of Brooklyn. The Pack Will Also Include SHE’S GOTTA HAVE IT Merchandise And Be EXTREMELY, EXTREMELY LIMITED. $300. AMERICAN DOLLARS. ONE MARS BLACKMON AIR JORDAN PACK PER CUSTOMER. First Come, First Served. I Will Number And Sign Each Pair With A Crisp Silver Sharpie. YA SLOW, YA BLOW. YA SNOOZE, YA LOSE. YA-DIG? SHO-NUFF AND DAT’S DA ITS GOTTA BE DA SHOES TRUTH, RUTH.
The Air Jordan 1 Mars Blackmon pack will be available from 40 Acres and a Mule, 75 S Elliot Place, from 8am on June 16.