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SONRA and Budapester Celebrate 50 Years of DHL Express

Date: August 30 2019

By: T.S. FOX

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In honour of the 50th anniversary of DHL Express, Hikmet Sugoer's SONRA has joined forces with luxury retailer Budapester for a special 'DHL-1' edition of the Proto.

Naturally, DHL's signature hues cover the premium kicks, which feature toe caps made from the global express logistics company's special shipping bags. The kicks even come with metal hang tags from a 33-year-old Boeing 757 cargo plane to go along with custom packaging, multiple lace options, and gum rubber outsoles.

Those interested can register for the online raffle now via Budapester's site ahead of the September 20 release date for the 300 individually-numbered pairs.

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To mark the occasion of the 50th anniversary of DHL Express, mybudapester.com, retailer for designer brands, and the logistics company DHL Express are launching their own limited sneaker edition. Special features of the yellow-red branded DHL 1 Sneaker: The toe cap is made of recycled "Red Bags”, special shipping bags of the global express logistics company. Among other things, they are being used in disaster relief. The tag also comes from DHL and is made from the metal of a 33-year-old Boeing 757 cargo plane. For this creative crossover promotion, mybudapester.com and DHL Express got the urban streetwear icon Hikmet Sugoer on board. The DHL 1 Sneaker comes in a limited edition of 300 pairs and costs 300 euros. The purchasing right will be raffled at mybudapester.com, registration begins today. The basic model for the DHL 1 Sneaker is the cult shoe "Sonra Proto" by Hikmet Sugoer. Its unique style is also reflected in the distinctive design of the current redesign: The yellow and red of the sporty-elegant shoe represents the colours of DHL Express. The tag contains the unique production number of the limited edition sneaker. The look is finalised by the sole branded with the designer label. The packaging is also a highlight: While the design of the shoe box resembles a DHL shipping box, the shoe bag as well as the toe cap consists of the DHL “Red Bag”. The DHL 1 Sneaker is available exclusively online at mybudapester.com on 20/09, and on 21/09 in the Berlin store at Kurfürstendamm 43. Registration for the online raffle starts now! Link in Story  #dhl1sneaker
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