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SNIPES Unveil 'Locker Room' Pop-Up for Air Jordan 11 'Bred' Release

Date: December 12 2019

By: Boon Mark Souphanh

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Global retailer SNIPES are preparing to commemorate the return of one of the most iconic Jordan Brand sneakers ever – the Air Jordan 11 ‘Bred’ – with a throwback ‘Locker Room’ pop-up at their flagship store in Alexanderplatz, Berlin.

Michael Jordan wore the famed colourway during the peak of his career, leading the Chicago Bulls through the ’96 Playoffs to eventually take out the Seattle SuperSonics in the Finals. OG basketball fans will have images of MJ in ‘Bred’ 11s ingrained into their memories, and SNIPES look to transport fans right back into the Bulls’ locker room with this nostalgia-filled installation.

Releasing at SNIPES’ special event on December 13, the 2019 Air Jordan 11 ‘Bred’ looks as fierce as ever, decorated in the unmistakable combination of black and red, with white on the midsole. The shiny patent leather returns, as do the perfectly-placed branding hits, including a bold red Jumpman logo and ‘23’ embroidery on the heel. Down below, the carbon fibre detailing peeps through the translucent red outsole, capping off the hardwood hero in familiar fashion.

You can pop into the ‘Locker Room’ until December 13... See you there!

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