UPDATE: Reminder that the EQT from this pack is dropping on Saturday.
The one thing we've come to know about our European sneakerhead counterparts is that one of the few things they love more than adidas trainers is enjoying a nice, cold beer, so it isn't any surprise that they'll eventually bring the two together! Swedish based sneaker boutique Sneakersnstuff have teamed up with adidas Originals to create the Brewery Pack, a series of three sneakers inspired by the process of creating man's greatest invention. While the EQT Guidance '93 'Malt' represents the brewery across street from their store with its malt base colour and minty copper tones across the upper, the ZX Flux 'Aged Copper' references the rusty roof on top and the 'Copper Kettle' Stan Smiths refers to the humungous copper kettles commonly found in breweries. The retailer also teamed up with Stockholm Brewing Co. to create a custom beer that will drop alongside the sneakers, scheduled to roll out across the second half of May with the Guidance leading the charge dropping May 16th. Great boutique, awesome concept and perfect execution, what more can you want from a collaboration?!?
- Originally Published May 5th, 2015