Ronnie Fieg and ASICS continue their collaborative onslaught today with yet another Gel Lyte V collaboration. Actually it's a dual shoe scenario, Ronnie's chosen two of his favourite hues – rose gold and shade – and let them shine over premium textiles. The result is pretty damn fresh too, here's what RF had to say about the way he approached the project.
'Although it is important for me to make a statement regarding the concepts and inspirations behind certain shoes I release, I feel like these “stories” dilute the true significance of the shoe. I believe the market has become a bit watered down by collaborations. It seems anytime someone believes they have a good idea, it automatically translates into a shoe. Sometimes they execute well, and sometimes they do not, in regards to colourway and materials. It needs to go back to where people are purchasing the shoe for the actual shoe itself. It is shoe first, and any story or concept second.'
We hear ya Ronnie. Both pairs will be available this Saturday, August 30th, at 11AM EST at the Kith Pop-Up Shop at 66 Bleecker St., Kith Brooklyn at 233 Flatbush, and online at KithNYC.com.