UPDATE: Project Rock Delta has landed! Under Armour's debut collaboration with the Brahma Bull has been unleashed on shelves around the globe and is reportedly selling fast. More than just an aesthetic collaboration, the sneaker features a breathable mesh upper, super soft two-piece Charged Cushioning midsole, reflective detailing and a form-fitting bootie-cut design for maximum stability.
The Under Armour Project Rock Delta is available right now through Under Armour and select stockists worldwide.
In modern sports, it's become commonplace for the likes of NBA stars and pro-skaters to receive their own signature sneaker. When it comes pro-wrestling, however, it's a virtually untapped market. All that is set to change next month though, when The Most Electrifying Man in Sports Entertainment himself – Dwayne 'The Rock' Johnson – debuts his very own Under Armour silhouette.
First revealed to the world via Instagram back in August, the shoe, dubbed the Rock Delta, is a black mid-top crosstrainer featuring The Rock's signature bull logo at the heel in golden yellow. The People's Champ confirmed the model will roll out on April 5 as part of the Project Rock Collection, which features innovative performance footwear and apparel. The announcement was made via Instagram, accompanied by an intense workout video showing the shoes in action.
Our NEW @underarmour #ProjectRockCollection drops APRIL 5th 🔥. We've been designing and engineering the gear for almost a year with next level innovation and cooling - and now we deliver the goods to you. Men's, women's and kid's gear and yup, the long awaited new #RockDelta sneakers rollin' in. Big s/o to our @sevenbucksds, @sevenbucksprod and our @underarmour partners for coming into my #WestCoastIronParadise to shoot my training for this campaign and most importantly, "Kindly, stayin' the f*ck outta my way" while I worked. Now let's all go eat some cake and watch Netflix. #UnderArmour #ProjectRockCollection #BeUNSTOPPABLE Gear drops APRIL 5th 🔥🌎
Look for The Rock x Under Armour Rock Delta to hit Under Armour stockists on April 6.
– Originally published March 15, 2017