There's no shortage of top blokes and gals in the sneakerworld who desire not just to fit feet out in the freshest sneaks, but to also affect real change. Let's face it, our whole business is pretty inconsequential to the survival of humanity – we could easily all get around in a pair of furry sandals. But popularity does proffer opportunities to spread the good word and spend riches wisely, That's the thinking of Chase Ceparano at least, he's a co-owner of New York boutique Rise and he's come together with Puma for a special charity colab. The 'New York Is For Lovers' Blaze of Glory will drop on World AIDS Day (December 1), and to celebrate, Ceparano and Puma are donating 15K to amfAR, a HIV/AIDS research organisation. To get your piece of this special project, head to the pop-up shop in NYC at 345 Broome Street on the day or cop from rise45.com.