Nike’s On Air workshops headed to six of the world’s biggest sneaker hubs in 2018, calling on hundreds of aspiring designers from New York City, London, Paris, Seoul, Shanghai and Tokyo to conceptualise fresh takes on popular Air Max silhouettes. Inspired by the local cultures and characteristics of their respective cities, the six winning designs have now been officially unveiled by Beaverton.
Sure to cause plenty of hysteria, the On Air pack is scheduled for a roll-out come April. In the meantime, check out the killer Air Max creations on offer — which one will you cop?
Gabrielle Serrano: Nike Air Max 98 'La Mezcla'
A tribute to the diversity of New York City's cultural melting pot, the design tips its hat to what truly makes the city special: the people.
Gwang Shin: Nike Air Max 97 'Seoul'
Inspired by Seoul's neon signs, Gwang's concept isn't afraid to rep his Hanguk heritage, with vibrant shades based off the 'Taeguk' symbol on South Korea's flag.
Jasmine Lasode: Nike Air Max 97 'London Summer Of Love'
'London Summer of Love' celebrates the summer in the city and love. Jasmine's first date spent on Primrose Hill was the concept's muse.
Yuta Takuman: Nike Air Max 1 'Tokyo Maze'
Lou Matheron: Nike Air VaporMax Plus Paris 'Works in Progress'
Matheron’s concept is inspired by photographs of an under-construction Parisian courthouse, with the vibe of the worksite mimicked by the sneaker's colours and materials.
Cash Ru: Nike Air Max 97 'SH Kaleidoscope'
The 'SH Kaleidoscope' is a nod to Shanghai’s skies, inspired by how the clouds shift and dissipate to create new forms and shapes.