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Adidas Foot Locker Speedfactory Am4 Cp London Design Jasmin Sehra2
Adidas Foot Locker Speedfactory Am4 Cp London Design Jasmin Sehra1
Adidas Foot Locker Speedfactory Am4 Cp London Design Jasmin Sehra3
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Release Info: Foot Locker x adidas Speedfactory AM4 CP LONDON

Date: November 23 2019

By: Boon Mark Souphanh

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Foot Locker will release an exclusive edition of adidas’ AM4 as part of the fourth edition of the Speedfactory project. Co-designed by illustrator and designer Jasmin Sehra, the innovative runner pays tribute to the ‘people, cultures and vibes’ within London’s 32 boroughs.

‘I wanted to reflect that mix of influences through my pattern and colour,’ she says. ‘I created an abstract version of the London map, which formed the base of my camouflage design. I overlapped this with a graffiti-like colour pattern with the silhouette of the River Thames running through the whole design as a symbol of unity through the city.’

Releasing on November 27, the AM4 Speedfactory ‘CP LONDON’ is limited to just 600 pairs worldwide, and will be available exclusively at Foot Locker in Europe stores and online. Those super keen can hit up the Brixton Foot Locker store on November 26 between 4pm and 6pm for a limited pre-release of 30 units where Jasmin Sehra herself will be on-hand to give out special framed art prints with each pair.

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