Miadidas Ultraboost Rainbow 2
Miadidas Ultraboost Rainbow 5
Miadidas Ultraboost Rainbow 3
Miadidas Ultraboost Rainbow 6
Miadidas Ultraboost Rainbow 1
Miadidas Ultraboost Rainbow 4

Rainbow adidas UltraBOOST: Retro or Restock?

Date: March 20 2018

By: Adam Jane


The re-emergence of this particular adidas UltraBOOST colourway raises some important questions. First of all, where’s the line between retro and restock? The rainbow-accented designs were last available around a year ago via the brand’s miadidas customisation platform and have already hit the shelves for another round. Can a prescribed formula sold though a platform such as miadidas even be considered a retro?

Those are some of the existential worries of the sneaker world that we must grapple with on the daily. But, one thing’s clear, with the instant success and subsequent coveting of these limited edition designs last year, it’s obvious that adidas have seized an opportunity to capitalise on the tail end of the hype cycle.

The adidas mi UltraBOOST is available now from select stockists, including online from atmos

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.


Your submission will be reviewed and you will receive an e-mail soon regarding approval.