It's no longer just about celebrity colabs and athlete endorsements. Uh-uh. These days, big brands are tapping the uber-cool world of creatives for inspiration and teaming up with artists to launch products that tell stories and light up the streetscape with a little culture-infused fashion.
What better example than PUMA’s latest colab with DC-based artist Naturel. The digital artist created a collection of footwear and apparel awash with eye-catching geometric patterns and clever colour blocking. While we're told the collection was inspired by 'space travel and a vision of an urban landscape on the moon, accented by military details,' we would have gone with 'digital camo safari.'
The collection sees Naturel take the classic Clyde and transform it into wearable works of art with 'Moon Desert' and 'Moon Jungle' colourways. For something a little more restrained, a tan-coloured Clyde and PUMA Platform also feature. Our picks? The Platform Fashion Cheetah Women's Sneaker – a hightop stunner with a unique construction and fierce Naturel graphic, and pink-soled Suede for the boys.
The PUMA x Naturel Q3 Collection is available now at PUMA online.
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