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PUMA Unveils Self-Lacing ‘Fit Intelligence’ Sneaker

Date: February 01 2019

By: Boon Mark Souphanh

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PUMA first dabbled with self-lacing technology back in 2015 with the introduction of AutoDiscand now they’re set for its next evolution: the ‘Fit Intelligence’ self-lacing system. Utilising the tech on a new cross-training silhouette, the Big Cat look to out-do the efforts from the Swoosh with their own adaptive offering.

‘Fit Intelligence’ is designed to learn the shape of the wearer’s foot, adapting the fit for the best lockdown and support. A micromotor placed over the tongue is the heart of the system, with industrial-grade fibre allowing for easy adjustments via a smartphone app or on an Apple Watch.

A perforated grey mesh upper gives off a sleek aesthetic, with textured silver Formstripe and an embossed PUMA logo across the toebox offering classy branding hits. The lacing motor is housed in a silver compartment on the throat, while the fit cables come in aqua blue for a welcome colour pop. A minimal midsole designed for cushioning and support rounds things out.

PUMA will unleash its ‘Fit Intelligence’ sneaker in 2020, but interested parties can sign up for beta testing via the PUMATRAC training app.

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