PUMA Shines in Rose Gold

have shown how to successfully do the celebrity ring-in. They've got  and  on speed dial, and let's not forget Cara Delevingne.

The UK model fronts PUMA's new #DoYou campaign, which is all about female empowerment and individuality – an approach lent weight by the Big Cat’s commitment to co-signing female brand ambassadors.

The new Muse sneaker features a rose gold neoprene-y upper, a snug sock fit for comfort, a cushy IMEVA sole, and tonal elastic strap detailing. These are set to hit stores January 18.